The Story of Adela's
Adela's Restaurant Group was founded on a simple belief: American food and beverage brands — built with discipline and care — can travel anywhere in the world.
In Brief
Updated
Adela's Restaurant Group was founded on one belief: American food and beverage brands, built with discipline and care, can travel anywhere in the world.
Its franchise café, Boston Waffles & Coffee, is coming to India in 2027 with franchise entry from $6,000 USD.
The franchisor is 10X Enterprises, LLC and the founder is Brett Payne. Enquiries are handled through the franchise enquiry form on this site.
A second helping.
Our journey began with a simple observation: markets like India have a deep appetite for quality food and drink — and an even deeper love for brands that feel both global and personal. Between 2019 and 2027, the Indian foodservice market is expected to grow at approximately 6% per year — reaching a projected valuation of US$80 billion.
The opportunity is clear. So too is the need: great brands that can scale without losing their identity.
Built to go from Boston to Bombay.
Adela's began as a simple idea: take the café culture of Boston — its neighbourhood spirit, its craftsmanship, its warmth — and build brands that could travel anywhere. That idea is now Boston Waffles & Coffee, our franchise-ready café concept.
Everything we build and scale is driven by one vision: bringing American food and beverage brands to the growing markets of India, the Middle East, Africa and Asia. It is a market of growing demand, rising incomes, and a craving for brands that deliver on quality. We look forward to building our brands with like-minded partners across the world.
Boston Waffles & Coffee is coming to India in 2027.
Adela's Restaurant Group exists to bring American food and beverage brands to the world.
We build concepts that travel — without losing the discipline, the craft, and the community that made them work in the first place.
The Numbers That Guide Us
Boston Waffles & Coffee is launching in India in 2027 with a clear and disciplined model.
"The concepts that scale are not the ones with the most complexity. They are the ones with the most clarity."
Learn More About Our Brands.
Adela's Restaurant Group exists to bring American food and beverage brands to the world — one market at a time.