Franchise briefings for investors, written by Brett Payne, founder of Adela's Restaurant Group.
Updated
Insights is where Adela's Restaurant Group publishes franchise briefings for investors, written by founder Brett Payne.
The first category is Franchise Insights — India, with twelve briefings published in November 2026: café franchise margins and payback claims, how much it costs to open a café in India, café franchise vs cloud kitchen, how to choose a franchise in India, franchise royalty explained (gross vs net), how to start a waffle business in India, best low-investment food franchises in India compared, FOCO vs FOFO, coffee shop franchise cost in India, café franchises under ₹10 lakh, waffle franchise costs in India, and the FOCO franchise model explained.
Questions about franchising? Enquiries are handled through the franchise enquiry form on this site.
Café franchise margin and payback claims, dismantled: three meanings of "margin," the four dials inside every payback claim, and five questions to ask.
By Brett Payne · · Read time: 8 minutes
Opening a café in India on your own, head by head: licences, fit-out, equipment, deposit, stock, working capital, and the build a franchise fee replaces.
By Brett Payne · · Read time: 8 minutes
Café franchise vs cloud kitchen, compared honestly: footprint, discovery, platform commissions, customer relationship — and why they are different businesses.
By Brett Payne · · Read time: 8 minutes
How to choose a franchise in India — a nine-stage due-diligence checklist: verify the franchisor, test the numbers, read the agreement, know when to walk away.
By Brett Payne · · Read time: 9 minutes
Is franchise royalty charged on gross or net sales? Why franchisors bill on gross, what "net" definitions hide, a worked example and what to ask before signing.
By Brett Payne · · Read time: 7 minutes
How to start a waffle business in India: route, format, licences, site, equipment, staffing, launch — and the mistakes that kill first-year outlets.
By Brett Payne · · Read time: 8 minutes
Seven low-investment food franchises in India on their own published figures: TBWX, Tea Time, Waffcha, The Waffle Co., Chai Sutta Bar, Frozen Bottle and BWC.
By Brett Payne · · Read time: 9 minutes
FOCO vs FOFO explained honestly: who invests, who operates, who hires, who carries the risk, and how to choose — plus COCO, COFO and FOAO.
By Brett Payne · · Read time: 7 minutes
Coffee shop franchise cost in India, head by head: franchise fee, setup, equipment, licences, working capital - and BWC's published US$6,000-25,000 range.
By Brett Payne · · Read time: 8 minutes
What a café franchise under ₹10 lakh really covers in India: the honest lean-budget maths, what the band excludes, and where a sub-₹10-lakh opening works.
By Brett Payne · · Read time: 7 minutes
What a waffle franchise costs in India: kiosk vs café formats, the cost heads that decide your budget, and BWC's US$6,000–25,000 range.
By Brett Payne · · Read time: 7 minutes
FOCO means Franchise Owned, Company Operated. How it works, who it suits, FOFO vs FOCO, and Boston Waffles & Coffee's FOCO model in India.
By Brett Payne · · Read time: 7 minutes